Builder Trend


240 new homes planned in Hixson as work starts on $128 million development

Photo credit: Staff photo by Matt Hamilton / The Farmstead, the site of the 240-home development in Hixson on Monday.

Chattanooga-based GreenTech Homes has launched its biggest-ever development as the builder has started work on a new neighborhood in Hixson called The Farmstead.

Jeremy Fitzsimmons, director of development at GreenTech, said in an interview Monday that plans are to build 240 single-family detached homes on a large vacant tract at 6909 Hixson Pike.

Slated to go up in three phases with the first encompassing 80 homes and called The Founders of The Farmstead, he put the project at about $128 million when fully built out in about three and a half years.

“This is our flagship,” Fitzsimmons said about the company started in 2008. “This is our biggest single development to date.”

Residences will range from 1,600 to 4,000 square feet, he said, with more than 17 home plans available including one- and two-story units and multiple exterior choices.

Homes will start with a mid-$400,000 price point, Fitzsimmons said, noting that no townhouses are planned.

“This development is the one with the most amenities,” he said of all GreenTech’s projects to date.

A square off which the model home that’s under construction sits will have a plaza with fire pits, he said. Amenities in the development include a centralized clubhouse with a full kitchen and exercise equipment, a large resort-style pool, a dog park, a pickleball court and other activities, according to GreenTech.

Elya Kurktchi, a future resident in The Founders of The Farmstead, said he’s excited for GreenTech’s vision and designs.

“We love the architectural designs of the homes and the community plaza that they have planned,” he said in a statement.

According to GreenTech, buyers can customize more than 20 structural features such as covered patios, bump-outs, fireplaces, parking options and others.


Planning for a New Home for the New Year

Planning For a New Home for the New Year

Buying a new home and packing up your whole life is a big undertaking! There are so many variables that can throw your plans off course. Prepare for your big transition with this moving checklist from the GreenTech team!

Plan Your Budget

A new home is one of the biggest purchases you will ever make. To make your move less stressful, start planning your budget yesterday! 

If you know where you want to move, begin comparing home prices. Compare houses that are similar to determine the average cost in that area. Look at details like:

  • Square footage
  • Build year
  • Recent remodels or upgrades
  • Property size
  • Garage size
  • Number of bedrooms and bathrooms

These factors drastically impact the overall cost of a home, and will help you gauge the market in your desired area. Use tools like Zillow and Redfin to make comparison shopping easier.

Set Aside Two Important Funds

When planning your home buying budget, be sure to dedicate money to two essential funds. Your down payment is the first fund, and should include 10% to 20% of the cost of your home. This sum is crucial to the purchase process and will make financing much easier. A solid down payment gives you flexibility. You can avoid private mortgage insurance, you’re a more competitive candidate to the seller, and you save money by paying less interest.

The second important fund is an emergency fund. Buying a new home will likely forego the need for this fund, but an old home can quickly eat into your savings. Having a healthy cushion for emergency repairs and surprise expenses can be a big help when moving. Even if you buy new, having this money set aside can come in handy for other personal emergencies that may need the attention of your wallet. 

As a side note, avoid big purchases. Your home purchase is the priority right now. Any extra spending can get in the way of your dream home. Don’t make major purchases that could impact your credit score or wipe out your bank account.

Decide If You’re Buying New Or Used

Older homes can sometimes be more affordable, but newer homes come with all the best benefits! With a new home from GreenTech, you’ll have confidence that your home will need little maintenance and virtually no repairs in the near future. We hand-select top quality building materials and maintain high standards for our craftsmanship. This reliability saves you a fortune over time. 

Our new homes are built with the latest housing trends in mind. Remodeling and upgrading your home won’t be necessary for several years. Once you’re moved in, all you have to do is add a personal touch. We even include advanced technology for a smart home experience that impresses!

New homes are also more energy-efficient. Well-sealed and insulated systems mean less energy waste. Top-notch HVAC equipment and low-flow appliances mean you’ll have lower monthly expenses. These are all details that an old home misses the mark on.

Shop Around For Lenders

When getting a home loan, many people go with the first lender that pre-approves them. This isn’t always your best bet. Mortgage lenders offer different incentives, lower closing costs, a better interest rate and more. Always take time to meet with others and see which company is most beneficial for your budget. Here are some tips on how to shop for a mortgage.

Declutter And Pack

Start packing way before you settle on a dream home and close. Start with your least occupied spaces and low-traffic areas, like guest rooms, formal dining rooms and formal living rooms. Declutter closets and drawers that you’ve been avoiding for years. Don’t be afraid to throw out or donate items you haven’t used in 1 year or more.

Packing and moving is hard, but buying a beautiful new home can be easy. GreenTech Homes has quick move-ins ready for your family in 2021. Connect with our team and we’ll make your home buying experience easy!



Making the most of the 2021 Holiday Season in Chattanooga

Making the most of the 2021 Holiday Season in Chattanooga

Most Decembers are all about gift-giving, cookie-making and family get-togethers. This year, we’re completely absorbed with face masks and sanitizer.

It’s been a strange year indeed, but that means special holidays and winter traditions are even more important. Don’t push your December festivities to the wayside because of the “new normal.” Our GreenTech team has several ideas on how to make the most of your 2021 holiday season, right here in Chattanooga!

Shop Local At The Holiday Market

Don’t be a last-minute shopper! Complete your Christmas shopping early while supporting local businesses at the Chattanooga Holiday Market. This festive event features over 200 vendors selling their best seasonal goods.

Get in the holiday spirit while perusing booths of locally hand-crafted items. There’s live holiday music and plenty to see and buy. This could become your new December shopping tradition! Admission is free each weekend before Christmas. Masks are required and you can find out more details about the Holiday Market here.

Build A Gingerbread House

Cookie-decorating and building gingerbread houses is an annual must-do in many households. But did you know the Creative Discovery Museum hosts a gingerbread workshop with all the fixings included?

This is a sweet holiday activity for the kids and grandkids, and the museum deals with the mess afterward! Frosting, sprinkles and other sugary confections are ready for your family’s creative touch. Can you make a gingerbread house that looks just like your GreenTech home? We’d love for you to try!

Take A Wintery Train Ride

All Aboard! The Tennessee Valley Railroad has created a Polar Express-style event for your family to celebrate the season. Board the Hiwassee Holiday Train for a round-trip tour of the breathtaking Hiwassee River Gorge.

Your little ones will love the activities onboard, including writing Santa a letter, sampling Mrs. Clause’s hot cocoa, and seeing a glimpse of Santa from the train car!

If you’re looking for a more sophisticated train-ride experience, get your tickets for the Holiday Dinner Train. Indulge in a tasty three-course meal aboard a full-restored 1920’s dining car as you travel by rail through urban East Chattanooga.

Admire Holiday Light Displays

What would December be without the decor? Christmas lights are a staple of the season, and Chattanooga has plenty of gorgeous displays!

Spend an evening exploring the top light displays on The Holiday Trail of Lights. Light-viewing is just the beginning. There’s shopping, merry music, ice-skating and tasty yuletide food all along the way. View thousands of twinkling bulbs and let us know which light display was the best!

Make New Traditions At Home

With everyone spending more time at home then ever, this is the year to create new holiday traditions! From ornament decorating and board games, to Christmas karaoke and virtual gift exchanges, there’s no shortage of activities your family can do in the comfort of your home.

If you’re looking to upgrade life in 2021, contact our team. GreenTech Homes are impeccably designed and our communities are the perfect place to spend all your future holidays. We’d love to fulfill your Christmas wish list with a brand new home!


Moving to Chatt? Check out GreenTech Homes!

Moving to Chatt? Check out GreenTech Homes!

Looking for a fresh start? Hoping to upgrade your living situation? Relocating for work? Consider a move to Chattanooga, TN, and let GreenTech Homes handle your living arrangements!

Communities That Exceed Expectations

Chattanooga offers stunning scenery, a vibrant downtown, delicious local fare and plenty of outdoor recreation. It’s no wonder this desirable city has experienced a growth spurt in recent years.

GreenTech has contributed to that growth with luxurious yet affordable brand new homes throughout Red Bank, East Brainerd, North Shore, Soddy Daisy, Hixson and Harrison. Our award-winning communities are carefully designed to highlight the natural features of Chattanooga, while creating convenience and offering incomparable amenities. 

Our latest community, Heritage Walk, is nestled against the esteemed Heritage Park. Gather your kiddos or leash up the dog for a pleasant stroll from the community walking paths straight into the cherished park. Other features include:

  • Lamp-lined sidewalks
  • Outdoor neighborhood fireplace
  • Crystalline pool
  • 19th Century Clubhouse Mansion
  • Tree-lined waterways

With GreenTech communities, we don’t skimp on the little details that matter. You deserve flora and fauna, architectural beauty and aesthetic accents that make a master-planned community feel homey and inviting.

Design Elements That Make The Most Of Your Budget

Tired of cramped, cookie-cutter houses with no personality? GreenTech Homes are designed to dazzle! We aim to deliver a product that competes with custom home builders, while staying within your budget.

You might not need a huge home, but that doesn’t mean you can’t enjoy spacious living. From cozy, single level layouts to sprawling multi-bedroom homes, we make the most of flow and space. We maximize the square footage to give you the most for your money. Many of our designs offer:

  • Vaulted ceilings
  • Open floor plans
  • Plenty of natural light
  • Walk-in closets
  • Master en suite bathrooms
  • Covered patios
  • Sizeable laundry rooms

We strive for hyper-functional, breezy layouts that are great for growing families and entertaining. View all the striking aspects of our homes in Soddy Daisy. The Stonegate Community has several move-in ready homes available now!

“Smart” And Energy Efficient Home Building

GreenTech believes in innovation and sustainability. We’re always looking to improve the way we build and the results of the build. 

Throughout the entire construction process, we focus on environmentally safe materials and energy-saving products. You can count on a home that leaves little imprint on the environment, both during the building phase and long term. 

Smart home technology makes home-life even more sustainable and convenient. We’ve partnered with Nexia to include advanced technology in your GreenTech home.

With 11+ communities and countless floor plans to choose from, your dream home is just a conversation away. Contact our team today to discuss your home goals in Chattanooga!


Chattanooga Move In Now

Chattanooga Move In Now

Starting down the home shopping road can be daunting. Finding a house that’s “the one” often feels out of reach. There are so many questions to answer and details to iron out. 

If your path to new home ownership has you shopping in Tennessee, consider partnering with GreenTech Homes. With several communities throughout Chattanooga and a wide variety of floor plans to choose from, finding your forever home is a reality! 

Buying From An Experienced Community Home Builder

GreenTech’s focus is on quality homes that feel completely personal. We build homes with features so inspiring your Pinterest boards will be jealous! From innovative smart features to durable building materials and energy-efficiency in mind, you’re getting exactly what you want at a more affordable price. 

GreenTech has worked hard over the years to refine our well-thought out designs. We’ve considered every detail to make the best use of space, style, and efficiency. With multiple floor plans and personalizable options, your house is sure to fit your needs and lifestyle. Find out more about us here.

Where We Build

When you’re home shopping, the neighborhood is just as important as the house itself. We believe in creating communities that blend into the local environment. You’ll notice biking and walking trails, natural landscaping, breathtaking views, and easy access to nearby amenities. Not to mention community features like pools, lamplit walkways and gardens.  

GreenTech is proud to have over 1,000 home sites in award winning communities. You can find our homes in Red Bank, East Brainerd, North Shore, Soddy Daisy, Hixson, and Harrison.

What To Expect From The Build Process

Communication is at the forefront when you partner with GreenTech Homes. After all, it’s your home and your budget. You should be involved in all the big decisions. 

The best way to experience our build process is to start with a conversation. Our first chat can answer your questions about:

  • The homebuilding process from start-to-finish
  • Information about our extensive floor plans
  • Personalization and upgrade options
  • Details about our award-winning communities

Homebuyers love the streamlined experience they get with GreenTech. Here’s a satisfied homeowner sharing their take on the build process:

“My wife and I enjoyed our home building experience with GreenTech Homes. GreenTech’s people and technology made it easy to follow our build process. Current photographs from the job site kept us informed and having direct access to our project manager made asking questions and receiving answers a breeze.”

  • Robert and Kelly

Contact us today to discuss your next home—we can take you on a tour of available options or start your personal home building plan!

Find Your Move-In Ready Home

The quickest and easiest way to get into the home of your dreams is with GreenTech’s quick move-in homes.

Stonegate in Soddy Daisy, Millstone Cottages in Red Bank and Providence Landing in Harrison have houses available right now! With multiple options ready for you, the home buying experience can be fast and seamless. 

We also have homeowner opportunities in our upcoming communities; Heritage Walk in East Brainerd is currently pre-selling. This community features resort-style living with a crystalline pool, clubhouse, shared outdoor fireplace and access to Chattanooga’s cherished Heritage Park. You could personalize the final design details and move in as early as this fall!

If you’re looking for the low-maintenance and convenient world of townhome living, Burnside in downtown is close-in to plenty of restaurants and shopping. Yet you still feel removed from the hustle and bustle in this unique location. It’s surrounded by greenery and natural beauty, and a 47-acre park is just minutes away!

You handle the packing, we’ll handle your dream home! Call today and find the perfect space for your family.



Community Feature: Heritage Walk

Community Feature: Heritage Walk

Buying a new home is one of the biggest decisions you can make. And not all new homes and new communities are created equal. You should feel confident your big investment is truly commitment-worthy. 

GreenTech Homes is a community builder that breaks the mold. Our award-winning homes incorporate quality, craftsmanship and energy-efficiency at every phase of construction. Our newest location, Heritage Walk, breaks every stereotype you’ve ever heard about cookie-cutter houses and tightly packed developments!

If you’re house-hunting in Chattanooga, let us inspire you with Heritage Walk in East Brainerd. The results are sure to take your breath away.

Neighborhood Features

Your local community is like an extension of your family. The streets you drive, the paths you walk on and the amenities available will receive hours of your attention. You deserve nothing less than an exquisite and sprawling neighborhood with plenty of attention to detail.

The beauty of Heritage Walk is overpowering! The area is surrounded with attractive natural landscapes. Local foliage is abundant, and the site features a sparkling pond and meandering waterway. Countless walking paths and bike trails wind through the community. Just steps outside the neighborhood is the cherished 22-acre Heritage Park; perfectly situated to take the kids and pets on a nearby adventure.

Heritage Walk itself boasts lantern-lit sidewalks, pavilions and a stunning 19th Century Clubhouse Mansion. This gives the newly built community a bit of old-world charm. 

Bronze your skin on a hot day in the striking crystalline pool. Cozy up on a chilly evening at the communal outdoor fireplace. With so many natural features and aesthetic additions, you’ll be content spending years in this remarkable community!

Available Floorplans

When you step into a GreenTech community, you will instantly notice the unique characteristics of each house. Mass produced homes that lack individuality aren’t a part of our vision. Your home is an extension of your personality, which is why we offer over 20 dynamic floor plans to choose from. 

Driving our community streets, you’ll notice a range of exterior luxury design elements. Brick, stone and wood make for high-end, eye catching accents. The face of each home features shapely dimensions (no boxy houses here!). We take pride in delivering architecture that competes with completely built custom homes.

Enter the handsome foyer to glimpse vaulted ceilings, abundant windows and expansive rooms. Open floor plans make each home an entertainer’s dream. 

We go to great lengths to find the right materials for each surface. We don’t sacrifice style for function—you’ll enjoy the high-quality tiles, flooring, counters, cabinets and light fixtures that adorn every corner of these homes.

GreenTech Homes can end your painstaking process of house hunting in the Chattanooga area. Finding that perfect, visionary home is a reality with us! Let’s discuss your moving timeline and find an affordable home in our new Heritage Walk community. Or, if you need to move immediately, explore our quick move-in homes.


Helping Our Neighbors

We spent this week helping our friends near our future Heritage Walk Community. 💚💚 

We are also still providing free repair quotes for anyone affected by the tornados. Call Jamie at 949-627-1411 to schedule your assessment.


Greentech Finds A Safe Way to Show Homes

Greentech Builders of Chattanooga, Tennessee decided to shut down its model homes and its corporate office as of Thursday, March 19 amid the COVID-19 outbreak. It then reached out to NterNow – an instant, self-service access system which allows “drive-buyers” to tour otherwise locked, inventory homes while keeping the home secure, to help them during this time of social distancing.

The builder’s director of marketing, Shawn Summey, sent emails to prospects and Realtors in the builder’s database about its Greentech Virtual Tour. Then, they sent a Realtor-specific email highlighting the ease of “Instant Access.”

Within 12 hours, the campaign resulted in a 21% open rate and a 2.9 click rate to download the NterNow app. Greentech also did a social media push featuring live videos and virtual tours of the properties, along with a targeted Facebook ad.

The targeted NterNow promotion paid off. The weekend of March 21 and 22, 2020, Greentech offered NterNow tours to 16 new clients who took 30 tours and best of all, one home sold. “That’s a great weekend,” Davis said. “Especially with so many people social distancing and staying in place.”

“With home builders sending shoppers to their websites, it is important to give bored-at-home internet home shoppers the confidence they need to get out and visit available opportunities,” NterNow President and Founder Lynne Davis said. “Now is the time to help buyers feel safe and invite them to tour homes independently and unassisted. Visitors can practice social distancing and still tour homes with NterNow’s technology.”

Link to article on


Burnside complex to bring condos, steakhouse, commercial development to Chattanooga’s Southside

As a caterer, investor and enthusiast for the diversity of urban life, DeDe Dubose Engsberg was an early believer in the potential of the redeveloping Main Street and downtown Chattanooga’s Southside.

She and her husband, Towson, live on Main Street where they own three properties and have watched the spreading redevelopment along Main Street.

During her runs in the neighborhood, Dede Engsberg was intrigued by an abandoned factory along the Norfolk Southern rail lines a couple of blocks off of Main Street on Rossville Avenue. The factory where the Andrews Paper Box Co. once cranked out boxes has been vacant or used for metal recycling warehouse space for years, but Dede saw the potential for a new use of the property.

“I just loved these buildings and when this property went on the market (in 2016) we made an offer to buy it without having any idea what we were going to do with it,” she recalled. “We definitely took the leap before we thought too hard, but we knew the great potential for this site.”

Nearly four years after their property purchase, the Engsbergs are working with other partners to build a $25 million mixed-use development to breathe new life into an old part of town.

By early 2021, the abandoned factory, warehouse and former metal storage yard will be converted into a new commercial development anchored by a new steakhouse and commercial complex with 17 apartments. Behind the former box-making plant, residential lots are being prepared for Greentech Homes to build up to 42 townhomes.

Known as Burnside, the complex will be one of the biggest redevelopment projects yet in the Main Street area east of Central Avenue and on the other side of the Norfolk Southern rail line that abuts the property.

“This property will have a huge impact on the Southside,” Dede Engsberg said. “We’ve invested in the Southside for more than 20 years, and we know that this next venture will draw even more residents to our favorite side of town.”


Number Ten Steakhouse coming

The unique urban and historic environment appealed to restaurateur Vern Kennedy, who plans to convert part of the old factory into a Number Ten Steakhouse. The restaurant’s flagship location is in Great Barrington, Massachusetts, and the 7,000-square-foot restaurant planned in the Burnside complex will be only the second location for the Number Ten Steakhouse brand, which bills itself as offering a classic steakhouse experience at an affordable price. The menu for the new restaurant will be unique to Chattanooga, with a focus on regional and sustainable ingredients, Kennedy said.

“Chattanooga blew us away with its unmatched market growth,” he said. “The city’s flourishing demographic makes it the epicenter of investment and growth in the region. Combined with the Southside’s style and atmosphere, this is the perfect place for us to expand.”

The new restaurant will offer both indoor and deck-covered outdoor seating when it opens in early 2021.

Towson Engsberg has more than 25 years’ experience as a commercial general contractor specializing in corporate office and hospitality projects. He said the former box plant — built more than a century ago and used most recently for a metal recycling building — is in one of the best conditions of any historic building he has worked on during his building career.

Work began on the project last November after developers gained regulatory approval for zoning changes and environmental remediation on the former industrial site.


Apartments and townhomes

In addition to the new steakhouse, the three-story structure will house 17 one-bedroom apartment units, averaging about 700 square feet per unit. The apartments will share a common area on the third floor and have access to a rooftop deck that overlooks both the Norfolk Southern rail line along the property and Chattanooga’s downtown skyline only about a mile away from the building.

The overall Burnside development is split by a rail line still used on train excursions offered by the Tennessee Valley Railroad Museum.

On the other side of the tracks from the former factory building, land is being cleaned up for GreenTech Homes to begin building 42 townhomes, which will include two- and three-story units ranging in size from 1,800 to 2,400 square feet. Chris Anderson, director of development at GreenTech Homes, said the area will focus on shared green space, outdoor living, multiple porches for every home and modern design.

“This is just what our home buyers say they are looking for in the Southside,” Anderson said. “Walking access to restaurants and shops, shared outdoor space, places to walk their dogs and low-maintenance living — this development will offer all that and more.”

Anderson said GreenTech expects to begin construction of the first homes later this spring. The prices for the homes will likely be in the $250,000 to 350,000 range, Anderson said.

Despite the slowdown in the economy caused by the coronavirus, the developers are moving ahead with what they see as a unique project built for the long-term future.

“We’ve had a lot of success selling homes downtown and on the Southside, and there is still very high demand for such housing,” Anderson said. “We’re really excited to be building right next to what is a new commercial community as well.”

GreenTech expects to begin advance selling of its homes by this summer.

Offices and retail planned

The commercial buildings are already under construction, and full completion is expected in the spring of 2021.

The architect for Burnside, Method Architecture, is also buying into the area with the recent purchase of a 5,000-square-foot building on Rossville Avenue adjacent to the former Andrews Paper Box building. The two-story building is being renovated to house Method Architecture and will offer other office space for rent.

Dede Engsberg said the site of the Burnside development was largely vacant so no one is being displaced by the development. Engsberg said she expects the new development will add to the urban diversity amid the recycling businesses, warehouses, restaurants and other housing around the project.

“It was important for us to find a location we could invest in where no one was being displaced from their home,” she said.

The site is named after Oliver Burnside (O.B.) Andrews who built the original factory buildings in 1912. The project will draw on that industrial past, blending exposed brick with natural light to create a unique visual experience Dede Engberg said.

“This collaborative project will dramatically revitalize this overlooked section of the Southside,” she said.

Read the full article on
Photo credit: SEI Ventures of TN, LLC / The Burnside development on Rossville Avenue in Chattanooga, Tenn.


Downsizing to a smaller home

Moving into a smaller, or even tiny home, has become popular in recent years. Whether you are downsizing as an empty nester, wanting to reduce your carbon footprint or just looking to live a simpler life, we have what you are looking for.

We offer several carefully designed smaller footprint homes, ranging in size between 800 and 1600 square feet. We also offer an inventory of building lots in St. Elmo, Highland Park, SouthSide, NorthShore, Signal Mountain and Red Bank, ranging in both size and elevation to suit your needs.

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4.9% Interest Rate!

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