Greentech Builders of Chattanooga, Tennessee decided to shut down its model homes and its corporate office as of Thursday, March 19 amid the COVID-19 outbreak. It then reached out to NterNow – an instant, self-service access system which allows “drive-buyers” to tour otherwise locked, inventory homes while keeping the home secure, to help them during this time of social distancing.
The builder’s director of marketing, Shawn Summey, sent emails to prospects and Realtors in the builder’s database about its Greentech Virtual Tour. Then, they sent a Realtor-specific email highlighting the ease of “Instant Access.”
Within 12 hours, the campaign resulted in a 21% open rate and a 2.9 click rate to download the NterNow app. Greentech also did a social media push featuring live videos and virtual tours of the properties, along with a targeted Facebook ad.
The targeted NterNow promotion paid off. The weekend of March 21 and 22, 2020, Greentech offered NterNow tours to 16 new clients who took 30 tours and best of all, one home sold. “That’s a great weekend,” Davis said. “Especially with so many people social distancing and staying in place.”
“With home builders sending shoppers to their websites, it is important to give bored-at-home internet home shoppers the confidence they need to get out and visit available opportunities,” NterNow President and Founder Lynne Davis said. “Now is the time to help buyers feel safe and invite them to tour homes independently and unassisted. Visitors can practice social distancing and still tour homes with NterNow’s technology.”
Link to article on BuilderOnline.com